Lux Virtual
Illuminating brilliant ideas


"Lux" is the Latin word for "light." Our goal is to bring hard-to-understand ideas to light.


Lux Virtual

Lux Virtual is a design and animation studio founded in 2014 by Nick Lerum and Rob DeCou. “Lux” is the Latin word for “light,” and our mission is to bring complex scientific and engineering concepts to light. We use 3D animation and virtual reality to help you tell your story and enlighten your audience.

Nick Lerum | Creative Director

Prior to founding Lux Virtual, Nick worked in Hollywood as a motion graphics designer and animator, creating branding for international media networks (Fox Sports, Showtime, National Geographic) and movie trailers (The Hobbit, Godzilla, Dawn of the Planet of the Apes). Nick is a summa cum laude graduate of USC's School of Cinematic Arts and a huge science nerd. His mission is to use the tools of Hollywood to help scientists and engineers explain complex ideas in a beautiful, easy-to-understand way.

Rob DeCou | Executive Producer

Rob is an active Rotarian, ultra endurance athlete, educator, and entrepreneur.  Rob and his wife Kristin enjoy building community, savoring great food, and exploring National Parks with their son Hudson.  At Lux Virtual, Rob is utilizing his ability to connect with people, cast a vision for moving forward, and steady consistent approach to make a positive impact in the creative space.