Lux Virtual
Illuminating brilliant ideas
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Rob DeCou

Executive Producer & Business Development Lead

Rob is an active Rotarian, ultra endurance athlete, educator, and entrepreneur. Rob and his wife Kristin enjoy building community, savoring great food, and exploring National Parks with their son Hudson. At Lux Virtual, Rob is utilizing his ability to connect with people, cast a vision for moving forward, and steady consistent approach to make a positive impact in the creative space.

Rob has Masters degrees in Education, Business and Leadership. Recently Rob successfully navigated a National Science Foundation grant through the I-CORPS program with a UCLA dental implant technology company. After completing the program Rob continued as the business mentor through an 8-week USC accelerator with the Viterbi School of Engineering. One of Rob’s greatest joys is pushing his body, mind and spirit to the limits. In recent years this has propelled him to finish Race Across America, the “World’s Toughest Cycling Race”, as well the Badwater 146, referred to as the “World’s Toughest Footrace”, combining storytelling with fundraising and awareness campaigns through the process.

Founder & CEO @ Lux Virtual

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